Each year, manufacturers launch their best attempt at winning customers over. While Motorola, Apple, LG, Samsung, and any other company out there would love to retain as many of its buyers as possible, to make sure that no one leaves the flock, so to speak, winning over those that haven’t switched over might be even more important. The customer retention might be easiest for most customers, as long as the company doesn’t do anything too drastic and wreck everything they’ve been working towards.

Then again, a company that sticks to its guns for too long, and releases a phone that’s “too similar” to the phone it launched the year before generally gets lambasted on the internet, too. So finding that sweet spot, between iteration and invention, is a tough nut to crack. At least for some companies.

Apple seems to have it down to a science. The company’s focus on doing a bi-yearly release for its truly flagship smartphone, the one that inspires the “s” variant, and then launching that aforementioned variant in the year between has worked out for Apple at a ridiculous level. Even those that just buy the “s” variant, and who still upgrade every year, feel like they’re getting the best of the best for Apple’s handsets. (And I don’t blame them. After all, that variant has usually better specs. But, then again, there’s always a better phone coming down the line anyway.)

The yearly refreshes for phones has taken companies by storm. Everyone does it now, and it doesn’t look like it’s going anywhere anytime soon. Sure, Samsung has figured out that it can still release several different “flagships” every year, but hey, let’s not get mad at Samsung for being Samsung, okay?

So, every year manufacturers try to win you over. But does it work?

I can’t argue that there are a lot of great phones out there, and plenty to look forward to. Motorola just announced a few great phones, and LG has its G4 from earlier in the year. Samsung just launched the Galaxy Note 5 and Galaxy S6 edge+, and OnePlus launched its “flagship killer” with the OnePlus 2 not too long ago. There’s a lot to choose from, but did any of them sway you away from the current platform you’re on?

Meaning, did any of those Android devices win you over from iOS? Or, if you are using Windows Phone (for whatever reason), or even a BlackBerry-branded device, did any of those Android handsets convince you that it’s time to leave your daily driver behind for something new and different?

Did the iPhone 6 or iPhone 6 Plus from last year finally win you over from Android with their bigger displays? Or, as I mentioned earlier, are you going to wait for the slightly upgraded iPhone 6s and/or iPhone 6s Plus to switch from Android to Apple’s mobile operating system?

Which phone made you ditch a platform? I’m interested to know what made you switch. Let me know!