Yesterday T-Mobile surprised us with an Un-carrier 8.0 tease, and now we know exactly what that Un-carrier move entails.
Data Stash is T-Mobile’s Un-carrier 8.0 move. The gist of the offering is that it’s a data rollover feature that’ll let you automatically roll your unused high-speed data from one month into the next. Data that’s saved in your Data Stash will be available to you for up to a year. T-Mobile says that there’s no limit to how much data you can accrue in your Data Stash.
Data Stash will be available for free to every T-Mobile customer with a postpaid Simple Choice plan with 3GB or more for smartphones or 1GB or more for tablets. That includes individual lines, families and businesses. The offering will launch in January 2015, and to celebrate its release, T-Mo will give each customer up to 10GB of free data in their Data Stash.
T-Mobile today also gave us an update on its 4G LTE network. The magenta carrier says that its LTE service now covers 260 million Americans and that its Wideband LTE offering is live in 121 metro areas. T-Mo also revealed that it’s rolled out its 700MHz spectrum in Cleveland, Colorado Springs, Minneapolis and Washington D.C., a move that’ll improve in-building coverage.
We’ve seen rollover minutes offered in the past, but as consumers make fewer phone calls and instead use their smartphones for data, those megabytes are more important than minutes. T-Mobile’s Data Stash in a response to that, and T-Mo’s Simple Choice plans include unlimited data, having a Data Stash of high-speed data to use instead of using throttled speeds is obviously going to be more popular with users.
What do you think of T-Mobile’s Un-carrier 8.0 move?