With Android and iOS being the largest mobile platforms around the world, both the Google Play store and App Store are becoming increasingly cluttered and more difficult to stand out in. Today Google announced that it’s going to try and help its developers succeed with a new book.

Google has penned “The Secrets to App Success on Google Play,” which it describes as a handbook that shows the best ways that developers can improve their app’s reach, retention and revenue. The book is comprised of the following sections:

• Publishing on Google Play — Using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.
• Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies.
• Discoverability & reach — Maximizing your app's discoverability and reaching the widest audience possible.
• Engagement & retention — Converting installations into active users and improving user retention.
• Monetization — Monetization strategies to generate ongoing, growing revenue streams.
• Measurement with Google Analytics — Understanding your users and improving your app experience, conversions, and marketing.
• Going global — Launching your app in local markets around the world.

Google’s “The Secrets to App Success on Google Play” is available as a free 11MB PDF download or in the Google Play store. Google also says that it’s got a “limited number” of printed copies that it’ll send out for free to developers that request one. Finally, the book is expected to be released in additional languages in the coming months.

As I mentioned before, it can be tough for an app developer to stand out when he or she is competing with a million other apps, so it’s nice to see Google giving its devs help in getting their products in front of users. If you decide to download “The Secrets to App Success on Google Play” for yourself, be sure to tell us what you think of Google’s tips!

Via Android Developers Blog