There's been a lot of hype and speculation surrounding the TabCo ad campaign over the past couple of months, but today all of that came to an end. It's been revealed that Fusion Garage, creators of the JooJoo tablet, is the company behind the TabCo campaign, and CEO Chandra Rathakrishnan took to the stage to unveil the Grid 10 tablet and Grid 4 smartphone. Both devices are running on Fusion Garage's own Grid OS, which is based off of the Android kernal and is capable of running Android apps. The Grid OS features a home screen that allows users to pan around and set up apps in customizable groups like "Movies" and "Music." As far as search goes, expect to find Bing integration in the Grid browser. Fusion Garage will also be opening its own app store, dubbed the Grid Shop.

So what about those devices? The Grid 10 is a tablet with a 10.1-inch 1366 x 768 display, 1.2GHz dual-core Tegra 2 processor, 1.3-megapixel front-facing camera, 16GB built-in storage, 512MB RAM, quad-band 3G HSPA connectivity, HDMI and USB ports, microSD card slot, 5,800mAh battery, and the Grid OS. If that all sounds appealing to you, the Grid 10 is available for pre-order right now from Fusion Garage. The Wi-Fi-only model is priced at $499 and the 3G-enabled version will set you back $599. The Grid 10 is expected to begin shipping on September 15th. Of course, if you're a proud owner of Fusion Garage's first tablet, the JooJoo, you'll be getting your very own Grid 10 for free.

Moving on to the more pocketable Grid-powered device, the Grid 4 is a smartphone with a 4-inch 800x480 touchscreen, Qualcomm MSM8255 processor, 5-megapixel camera with LED flash and 720p video capture, 0.3-megapixel camera around front, 16GB included storage, 512MB RAM, tri-band HSPA and quad-band GSM, microSD card slot, 1,300 mAh battery, and the Grid OS. Expect the Grid 4 to launch in the fourth quarter for $399 unlocked.

Overall Fusion Garage's Grid OS and its Grid-based devices look like pretty slick alternatives to what's already out there, although we'll have to reserve final judgment until we can put them through the wringer ourselves. However, the fact that both the Grid 10 and Grid 4 can run Android apps seems like a good inclusion considering that when Fusion Garage's own Grid Shop launches, it'll likely be somewhat barren. What do you all make of the Grid OS and the Grid 10/Grid 4? Does Fusion Garage's new offerings have a chance at making a dent in a smartphone market largely dominated by platforms like Android and iOS?

Via Fusion Garage (1), (2)