Marketing 101 is clearly at work here.  When a company (or a brand within the company, in the case of the Sidekick snafu) experiences a near-complete technology failure, people are going to be mad.  As a competitor, your job is to...well, compete.  And what better way to do that than offering disgruntled Sidekick users free merchandise? 

Complete with the creative phrase "Why be a sidekick, when you can be a superhero?," Peek is coming to the rescue.  Offering unlimited e-mail and text messaging for $20 monthly, they're not going to sit by and watch Sidekick users miss important messages.  To that end, they're offering a free Pronto e-mail device to anyone who sends in a picture of themselves and their Sidekick device by Friday, October 16th.

So, pick up your non-functional Sidekick, make a sad face (and if you feel how I would feel if I just lost all of my data, doing so won't be hard), and send it to the e-mail address here.  Make sure to include your mailing address along with that beautiful mug shot.

Source: Engadget Mobile