NOTE:  I'm updating this constantly, so keep refreshing every few minutes.

Highlights (in reverse chronological order):

iPhone 3G Announced!  Time for a new post ...

• Yup: $99/year.  Free 60 day trial.  Like a drug pusher: First one's free ... Sorry, that's not funny.  But yeah, it's kind of true.
• me.com looks really slick.  Could be huge.  But ... are they going to charge $100 for it like they did with .Mac?  They shouldn't.  They should make it free with purchase/activation of an iPhone.
• me.com also syncs files and folders via Apple's iDisk, which is an online backup service.
• me.com : "Exchange for the rest of us."  New Apple service that pushes email and syncs photos, contacts and calendars between a Web interface, iPhone, and your computer.  PC and Mac.  Mac: works with iCal, Address Book and Mail. PC: works with Microsoft Outlook.
• Apps can also be distributed via closed enterprise environments or "ad-hoc" (i.e. from a teacher to her students)
• App Store: Wireless purchase/download/install of apps.  Developers set prices and can give apps away for free.  Apple keeps 30% of sale price.
• iPhone Software 2.0 available in July.  Free for iPhone owners, $9.95 for iPod Touch owners.
• New Features: Contact Search; Reading of iWork, Word, Excel, and PPT documents; Image save from Email to Photo Album; Multiple email delete/move
• Looks to me like a new iPhone with 3G and GPS has to be on deck, given what apps they've shown off so far.  No surprise there, of course.
• Adding a Push notification service to keep track of apps running in the background.  LOTS of making fun of Windows Mobile going on now.
• iPhone Games - Super Monkey Ball (Sega), Enigmo and CroMag Raley (Pangaea Software). Pangaea games will be $9.99 each; no pricing for Super Monkey Ball yet.  Also a 3D game from Digital Legends.
• eBay app, Loopt app (location-aware social networking), TypePad blogging tool, and Associated Press news reporting tool for iPhone -- all of these will be free.  Also, two apps for the medical community.
• Al Gore's in the haus!

Blog:
Apple CEO Steve Jobs is onstage right now at the Moscone Center in San Francisco, giving the Apple WWDC keynote address which, so far, is all about iPhone.  I'm across the bay on my couch in Oakland.  Why aren't I there, you ask?  Simple.  If the new iPhone does in fact go on sale today I want the quickest route to an Apple Store to get one.  My place is about 15 min. by car to the Emeryville store and 20-25 min. by BART to the downtown San Francisco store.

Thanks to the magic of Other People's Liveblogging, however, I can sit here listening to my stereo and sipping my coffee and blog about the new iPhone stuff myself.  Yeah, I know, it's sloppy seconds blogging.  But really, if you think about it, what isn't?
So basically so far Jobs has been talking about the iPhone SDK and Applications Store and all of the neato apps already developed for iPhone.  He's quoted some developers as saying the iPhone SDK blows RIM's BlackBerry development tools out of the water.  He's quoted David Pogue (the NYTimes tech writer and geek extraordinaire) as saying that OS X for iPhone is the third major computer platform now, alongside of Windows and OS X for Mac.  A friend of mine just made fun of Pogue over IM for his incessant brown nosing of Apple.  I can't tell you what he IM'd me because it's too dirty and gross.  But I kind of agree.  Pogue's still a funny-as-heck vlogger, though.

They're showing off a bunch of iPhone apps from big name companies and, apparently, some British guy who wrote a music app.  I've heard tell that game developers have been really psyched about the iPhone SDK since it came out.  Super Monkey Ball (Sega) might just be awesome if you're into that kind of thing.  Also they've shown new iPhone native apps for eBay, a new social networking service called Loopt, and TypePad.  And now streaming video highlights from MLB.com for all you baseball fans.

Based on what they've shown it looks like there's a new iPhone (surprise!) and it will have GPS and 3G (surprise again!):  Loopt needs locative information and I can't imagine they'd hype a location aware app that relied solely on WiFi/cell triangulation instead of real GPS.  Real-time streaming video won't fly on EDGE, and what good are "real-time highlights" if you have to find an open Wi-FI network to watch them on?  So that sounds like 3G.  Not that we didn't already know GPS and 3G were coming.

Now they're showing medical apps from two different developers.  Definitely looking to push iPhone into the enterprise space, right?  One of the apps is called Modailty and it's aimed at med students.  My friend Zeke is a med student who wanted an iPhone but bought a PDA instead because it would work better with the software he need to use for school.  I wonder if he'll pony up for an iPhone now?

I'm a phone reviewer so I'll pony up for one.  Well, actually, PhoneDog's gonna foot the bill for that.  But they'll probably make me give it away on the site after I'm done reviewing it ...

Now Steve's making fun of Windows Mobile's "Task Manager'" and showing off Appel's solution for managing background apps on iPhone.  Apple's solution is, of course, better.  It's a push notification service that seems to keep connections to things like IM servers -- when you're running the app, you're keeping a live connection, and when the app is closed, an IP connection is maintained.  The server can push updates to iPhone via that IP connection, i.e. "You have a new IM."  Apple says it's a battery saver.  Available to developers now, live on iPhone in September.

Now they've introduced a bunch of new software features and me.com, which is basically like Outlook sync and push Email for iPhone.  Works with PC and Mac, lets you sync Email, calendar, contacts, and photos wirelessly with your iPhone, PC/Mac, and the me.com website.  Man, this could be huge for Apple.  They really know how to package services up, tie 'em into hardware, and sell, sell, sell.