OVERLAND PARK, Kan. ? 09/26/2006 An innovative cross promotion between CBS and Sprint (NYSE:S) is giving fans of the Emmy Award winning Amazing Race the opportunity to experience and interact with the global challenge like never before. As the teams trek around the world, Sprint subscribers with Power Vision(SM) phones have the power to keep up with all the action and stay updated about life on the road with exclusive "Mat Chats," behind the scenes footage, sweepstakes and much more.
"Today, simply watching quality programs like The Amazing Race just isn't enough because viewers want more; they want more interaction and exclusive information to get their fix between episodes," said Anita Newton, vice president of marketing for Sprint. "Sprint is in a unique position to provide our subscribers with content they can't get anyplace else, and the best part is they don't have to be restricted to the television or a computer to get it."
"As Amazing Race moves into its new Sunday time period, this is a great promotional opportunity to help more audiences discover this special show, and provide added features that deepen the avid fans' relationship with this Emmy Award winning series," said Ghen Maynard, executive vice president, alternative programming and entertainment content for new media for the CBS Paramount Network Television Entertainment Group.
To access The Amazing Race content on your Sprint Power Vision, phone select the media player, type "24" and scroll to "Amazing Race". Some of the exciting features Sprint will provide to subscribers throughout season 10 include*:
The Amazing Race Sprint Vote*
Sprint and Nextel subscribers with capable handsets can participate in a weekly poll about the show by sending a vote via text message to number "4321" and participate in The Amazing Race Sprint Vote. By submitting a vote each week, users will be entered into a random drawing for a chance to win one of two premier wireless devices from Sprint; a Treo 700p or Samsung a900. Winners will be selected at the end of the season, and fans are limited to one vote per weekly entry period as stated in the official rules for The Amazing Race Sprint Vote at cbs.com/sprint/sweepstakes.php.
Keep up with The Amazing Race online by visiting sprintenterprise.com/amazingrace.
*Standard text messaging and Power Vision rates apply.
