COLLEGE STATION, Texas, Nov. 25 /PRNewswire/ -- For Joshua Ortiz one click turned out to be worth $50,000. Mr. Ortiz was named the winner of Cingular's "Raising the Bar" photo contest for his photograph showing the shadows of five children -- all siblings -- holding hands.

Mr. Ortiz, a graduate student in communications at Texas A&M University, took the photograph with his Cingular Wireless Sony-Ericsson S710 camera phone.

In July, Cingular asked photographers to submit images that resembled the Five Bars imagery in Cingular's "Raising the Bar" advertising campaign. Photographs were submitted, weekly winners were named throughout the summer, and grand prize winners were narrowed down to five finalists. Nationally acclaimed photographer Robert Clark -- an avid user of Cingular's Sony Ericsson's S710 camera phone -- helped choose the grand prize winner.

"I loved the picture the first time that I saw it; it is simple, clean and monochromatic," said Clark. "Three things that make a picture read quickly and easily. But it also took me back to childhood, really a lovely image."

"We're thrilled to have received 15,000 photographs showing the Five Bar imagery -- that's quite a testament to the power of the 'Raising the Bar' advertising campaign," said Marc Lefar, Cingular's chief marketing officer. "Joshua's photograph demonstrates the type of creative artistry you can explore using one of Cingular's advanced camera phones."

To see many of the photographs submitted to the contest, go to http://www.cingular.com/fivebars.