Libertyville, IL ? 17 November 2005 ? Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced SCREEN3 ? an innovative technology solution that lets consumers get news, sports, entertainment, and other premium content and services directly from their mobile device home screen (no buttons to push, no browsers to launch).
Motorola's SCREEN3 includes a media gateway server to manage content and client technology to create media channels on the device home screen, providing consistent content management from back-end to device. The solution also provides 'smart synchronization? so only new, fresh content gets delivered to the device, minimizing network traffic and increasing consumer satisfaction. The result? Content is displayed simply and seamlessly on the mobile phone home screen, finally making it easy for consumers to find and use wireless data services.
?Subscribers want the latest mobile content without having to click, scroll and hunt through menus for it,? said Cheryln Chin, Corporate VP, Mobile Software Solutions, Motorola. ?And network operators want to be able to do more with mobile data services. With Motorola's SCREEN3 solution, we address both sets of needs, making the mobile phone the next major media gateway by putting content where it belongs, in front of subscribers? eyes, zero-clicks away.?
Motorola's SCREEN3 solution is designed to help operators drive mobile data usage and generate revenue. Operator studies show a drop off in users with every click that it takes to access content. By placing targeted content and promotions on the device home screen ? where it's easy access and impossible to miss ? subscribers are more likely to try and use data services. In addition, Operators can leverage an additional channel for special promotion offers and services.
Cingular Wireless will be the first network operator to offer Motorola's SCREEN3 solution. Motorola worked closely with Cingular to incorporate SCREEN3 as part of Cingular's new MEdia Net Live Ticker service, which delivers pre-selected content such as breaking news, weather and sports information directly to consumers phone displays. Together, the two companies customized the solution and user interface to meet the needs of Cingular subscribers ? providing them with quick, seamless access to all the rich content they've always enjoyed as part of the MEdia Net experience.
SCREEN3 is featured today on the Motorola V557 for purchase from Cingular Wireless and will be available on a variety of additional Motorola handsets over the next several months.
