ATLANTA, Feb. 15 /PRNewswire/ -- With the No. 31 Cingular Wireless Chevrolet in the pole position for the big race in Daytona on Sunday, Cingular Wireless is giving race fans the chance to follow all of the exciting racing action this weekend and all year from their wireless handset. Cingular's new MEdia Net Racing Portal will allow many of its 54 million customers real-time access to the most up-to-date and content-rich motorsports information available from any wireless carrier, putting them almost as close to the action as the drivers.
The Cingular MEdia Net Racing Portal will showcase a wide variety of exclusive motorsports content available only from Cingular. In-depth information will include top stories from around motorsports, as well as pre- and post- race reports, real-time statistical information on in-race leaderboards and individual driver news. Speed freaks and gear heads will also be able to show off their forecasting skills with Fantasy Racing presented by Cingular, one of the most user-friendly fantasy racing games available in wireless format. Driver selections and up-to-date score-tracking can be managed from the ease and convenience of the wireless handset. Fantasy participants will be able to compete against other Cingular customers nationwide for the chance to win great prizes.
"The Cingular MEdia Net Racing Portal will give motorsports enthusiasts quick access to the most comprehensive racing information available," said David Garver, Executive Director of High Growth Segments and Sponsorships at Cingular Wireless. "We want to feed the passion of the race fan by providing compelling interactive content and creating a unique wireless experience for our customers."
"The Cingular MEdia Net Racing Portal is a great way for fans to follow me -- and my fellow competitors -- throughout the entire season," said Jeff Burton, driver of the No. 31 Cingular Wireless Chevrolet and pole-sitter for this weekend's race in Daytona. "With all of the news alerts and race reports, fans won't miss a minute of racing excitement. This is another example of how Cingular is leading the way in providing wireless motorsports content."
For the second year in a row, Cingular has reached a deal to become the Official Wireless Sponsor of Jayski.com, one of the most popular fan destinations on the Internet for breaking racing news, information and statistics. The deal makes Cingular the exclusive wireless licensee to all Jayski content, allowing it to offer popular Jayski content, including up-to- date driver news, race summaries and "Silly Season" gossip. Cingular will continue with its Jayski text alerts throughout the season.
"We are looking forward to continuing our relationship with Cingular and adding their customers to the hundreds of thousands of fans who already rely on Jayski.com for NASCAR news," said Jayski Founder Jay Adamcyzk. "Partnering with Cingular to create Jayski content into a wireless format is yet another way that we are able to deliver breaking NASCAR news and information to fans in the quickest way possible. We will continue to look for new ways to develop interactive content as the season progresses."
Additional Cingular MEdia Net Racing Portal features include a variety of action-packed racing games, the Virtual Crew Chief Enter-to-Win sweepstakes, challenging motorsports trivia questions as well as racing-themed ringtones and wallpapers.
Cingular customers can access the MEdia Net Racing Portal on their wireless handset by launching the MEdia Net option and then visiting the main Sports home page. There is no subscription fee to access the Portal but standard MEdia Net data usage charges apply. Download charges start at $1.99 for games, ringtones, and wallpapers. MEdia Net can be purchased on a pay-as- you-go basis ($.01 per KB), or included in a MEdia Net or MEdia Bundle package. These packages range in price from $4.99 for 1MB of data usage to $19.99 for unlimited data usage.
