Today Apple made a change to the App Store that sounds small, but is actually kind of a biggie.
Apps that used to be labeled “FREE” in the App Store are now labeled as “GET,” and those apps with in-app purchases also feature that designation under their “GET” buttons. The paid apps continue to show their price in the buy button.
Apple didn’t officially announce this change, and so it’s unclear exactly why the switch from “FREE” to “GET” was made. However, it’s possible that Apple didn’t like that those apps with in-app purchases were labeled “FREE” when they could actually end up costing money. And for those without IAPs, Apple likely figured that it might as well change all apps to “GET” rather than have some labeled as “FREE” and others to “GET,” as that could cause some confusion among users.
Via MacRumors