The full dogfight battle is in progress, but I'm here to help AT&T customers struggling between the Samsung Galaxy S4 Active and the Samsung Galaxy S 4. Within the Galaxy S 4 branding arm, you have quite the number of choices, including the Galaxy S4 Active, Galaxy S4 zoom, Galaxy S4 mini, Galaxy S 4 Developer Edition, and Galaxy S 4 Google Experience Edition.
While they're the closest two in the family spec-wise, the Galaxy S4 Active and Galaxy S 4 have some differences in various departments - camera, screen, and exterior, just to name a few. The colors are noticeably better on the Galaxy S4 Active's 1080p HD display than the Galaxy S 4's 1080p display (the typical differences between TFT and Super AMOLED), but the camera on the Galaxy S 4 offers more features.
It's a battle of what's most important to you, be it software features, camera enhancements, or design.