When you use Google products to search for items or find the fastest route to a destination, Google uses that data for things like making recommendations of places that you might like to check out in the future. Some folks may not be comfortable with that data living on Google's servers, though, and so now Google is rolling out better data management tools.
Google today revealed auto-delete controls that'll let you determine how long your location history and activity data will be stored by Google. You can have Google keep your data until you delete it manually or have your activity data automatically deleted after three months or 18 months.
These data management controls are coming first to Location History and Web & App Activity and will be available in the coming weeks.
It's always good to have more control over your data that's being stored by a company, so these auto-delete controls for Google activity data are welcome. And because you can set your data to be automatically deleted every three months or 18 months, you don't have to worry about remembering to manually delete the data every so often if you don't want to.