T-Mobile has become quite the comeback kid over the past few years under the guidance of CEO John Legere. Legere has already made 12 “Un-carrier” moves to shake up the mobile industry, and today the magenta carrier adds one more to the list, not as Un-carrier 13, but as “Un-carrier Next”.
In Un-carrier Next, T-Mobile aims to redefine mobile Internet use and tackle fees. Legere detailed the move with 4 “rules” and subsequent solutions:
Rule #1: "Mobile Internet shouldn’t be sold by bits and bytes." Due to this, T-Mobile will only sell T-Mobile One plans to postpaid customers, with some key changes made to the plan detailed in following rules.
Rule #2: "What you see should be what you pay." Result: T-Mobile One monthly bill is all-inclusive (dubbed “All In”) with taxes and fees.
Rule #3: "Only you have the power to change what you pay." T-Mobile “won’t reduce your plan benefits or jack-up your price” (but the price may reduce). They call this “Un-contract”.
Rule #4: "You shouldn’t have to pay for what you don’t use." The result is a new feature T-Mobile calls “KickBack” for T-Mobile One customers, which will pay you back for the data you don’t use in the form of a bill credit if you use 2GB of data or less. KickBack is eligible for each line for up to 12 lines.
Changes, including KickBack, will be available to customers starting on January 22nd. Customers who activate KickBack on their T-Mobile app will see the results starting on their March statement.
In addition to Un-carrier Next, T-Mobile also unveiled a promotion for new customers. New customers who switch lines from another carrier are eligible for a “tax rebate” from T-Mobile, which comes in the form of a $150 gift card, no trade in required.
For those who need a refresher of all the Un-carrier moves T-Mobile has made over the past 4 years, here’s a quick run-down:
- Simple Choice (no contracts)
- Upgrades For All (JUMP)
- Simple Global (free international roaming)
- Carrier Freedom (no ETFs)
- Lifetime Coverage Guarantee (coverage satisfaction)
- Music Freedom (free streaming music for certain services)
- Wi-Fi Unleashed (various Wi-Fi upgrades and services)
- Data Stash (unused data rollover)
- Un-Carrier for Business (self-explanatory; perks for business users)
- Binge On (certain video streams don’t count against data)
- T-Mobile Tuesdays (freebies/discounts for T-Mobile customers every Tuesday)
- T-Mobile One (one unlimited everything plan offered)
Complete details on Un-carrier Next can be found here on T-Mobile's website.
Readers, what are your thoughts on Un-carrier Next? Let us know your thoughts in the comments below!