The first Microsoft-branded Lumia Windows Phone device is now officially official.
The Microsoft Lumia 535 is the first Windows Phone device to feature Microsoft branding instead of Nokia, following Microsoft’s purchase of Nokia’s Devices and Services division. Here’s what the first Microsoft-branded Lumia’s spec sheet looks like:
- 5-inch 960x540 IPS LCD screen
- 1.2GHz quad-core Snapdragon 200 processor
- 5-megapixel rear camera with f/2.4 aperture
- 5-megapixel wide angle front-facing camera with f/2.4 aperture
- 8GB of storage
- microSD slot with support for cards up to 128GB
- 1GB of RAM
- GSM 850/900/800/1900MHz
- HSPA 900/2100MHz
- 1905mAh battery
- 140.2mm x 72.4mm x 8.8mm
- Windows Phone 8.1 with Lumia Denim
The Lumia 535 will be available in single SIM and dual SIM versions and will be offered in cyan, bright green, bright orange, white, dark grey and black color options. Microsoft says that the Lumia 535 will launch in November for 110 EUR ($136.77 USD). The 535 will be available in China, Hong Kong and Bangladesh initially, with more markets to follow.
Microsoft has crafted a special cover accessory that can be used with the Lumia 535 to protect its display. Additionally, users can exchange the Lumia 535’s back cover when they see fit.
Overall the Lumia 535 looks like a pretty nice low-cost Windows Phone device. It’s got a large display and a microSD card slot, and its 1GB of RAM should help it to run most Windows Phone apps. Plus, it’s got Microsoft’s name on it instead of Nokia’s, so it’s going to get a lot of attention anyway.
So what do you think about Microsoft’s first own-branded Windows Phone? Will the Lumia 535 help to drive Windows Phone growth?