April 4, 2006, Las Vegas, CTIA - Sony Ericsson today announced the Z525, a stylish clamshell offering push-to-talk functionality. The Z525 is a quad band phone that allows you to access GSM networks around the world. The Z525 handset also features Bluetooth®, a VGA camera, as well as a host of messaging capabilities, and will be sold in the US beginning in the second quarter 2006.
?It is an exciting time to be at Sony Ericsson. The Z525 is further proof that Sony Ericsson can and will continue to create award-winning mobile devices that lead in design, quality and are easy to use,? said Najmi Jarwala, president, Sony Ericsson Mobile Communications Inc. (USA). ?We are committed to offering a complete portfolio of handsets, PC cards and accessories for North American operators and consumers.?
?The first Z520 has been an extremely successful product, and we are excited to enhance this popular handset with additional features,? Jarwala adds. ?The Z525 is a small, sleek fashionable handset that is packed with great features including Bluetooth functionality which, in the past, has traditionally been limited to high-end devices, as well as a great camera, and push-to-talk.?
Push-to-talk is a fun and easy way to stay in touch as immediate contact is maintained. It's useful in many types of situations including connecting a small group such as colleagues working in various locations or friends and family in different places.
For the price segment, the Z525 is packed with useful and fun features. Bluetooth capability allows you to easily connect to a variety of headsets, car kits and other Bluetooth enabled devices. Like its popular predecessor, special lighting effects on the Z525 let you know who is calling. Blue lights around the rim light up in eight different patterns that sync with melodies to match individual callers. The VGA camera lets you save color pictures of your most frequent callers along with their contact details. These pictures are then displayed on the external screen when that person calls.
The Z525 let's you share favorite photos with easy picture and video messaging capabilities via MMS. A simple-to-use Internet browser makes it easy to find nearby restaurants, movies, flights and more.
The Sony Ericsson Z525a is quad-band GSM/GPRS 850/900/1800/1900. It will be available in New Blue and starts shipping during Q2 2006.